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Donate your caller tune to join your favourite stars in making India healthy.

Mr Anshu Prakash, Joint Secretary, Ministry of Health & Family Welfare, Government of India along with WHO Representative to India, Dr Nata Menabde launched a unique health awareness initiative – Donate Your Caller Tune For a Cause.

'Donate your caller tune' is a pilot initiative for which prominent celebrities have lent their voice to create simple effective health messages. A symbolic 'donation' is made when people give up their regular caller tunes, replacing them with any one of these health awareness messages or subscribe to 'Donate your caller tune'. The donation, therefore, is not asking a user for funds, but simply that s/he changes/donates a caller tune with a health related message.

One can easily download the message of a favourite celebrity and use it as a caller tune on one's own mobile handset. Instead of a conventional dial tone or popular music track, a person who calls, hears a prominent celebrity's voice exhorting him or her to make one small lifestyle change to live a healthy and happy life.

The health awareness caller tune messages are available on the website (www.donateyourcallertune.in). One can download, after choosing a cause and a celebrity and then enter one's mobile number and submit. Alternatively, the tune can also be obtained by using one's mobile handset to scan specially designed QR codes embedded in celebrity images.

The celebrities and the causes they have supported are: Amitabh Bachchan (High Blood Pressure), Jaya Bachchan (Breast and Cervical cancer), Akshay Kumar (Unhealthy food), Ranveer Singh (Fitness), R Madhavan (Diabetes), John Abraham (Obesity), Shankar Mahadevan (Stroke), Shaan (anti-tobacco), Cyrus Broacha (Stress) and Parineeti Chopra (Cardiovascular disease). Other celebrities will be joining the campaign in the next phase of the initiative.