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Healthcare

Experts have pointed out that the burden of providing healthcare seems to have fallen on the private sector. They say that in our country health issues range from poverty and poor maternal, child and public health to those associated with urbanisation and increasing affluence. Then there is the problem of emerging health issues which include chronic non-communicable diseases such as hypertension, diabetes, cardiovascular and cerebro-vascular disease, and cancer. Infectious diseases remain a constant threat due to urbanization, unsafe animal husbandry and climate change.

In this context it is important for healthcare providers from the manufacturing sector and the services sector to form and implement clear communication mandates ranging from educating the public and changing behaviour to being able to communicate their contributions in providing equitable, accessible, affordable, quality healthcare.

Keeping this in mind Carmine Communications offers you some of the best tried and tested as well as innovative approaches in healthcare communication.

Disease state awareness campaign services:
Carmine Communications has a proven track record of its capacity to undertake large scale nationwide disease state awareness campaigns. Whether it is mobilizing opinion towards tobacco control, creating awareness on cadaver organ transplant, non-communicable diseases (NCDs) or HIV-AIDS awareness initiatives, our teams have a wealth of experience to provide effective strategy and implementation services. Our services have been availed by healthcare companies, hospitals and social organizations in association with the health ministry.

Hospital specialty-wise PR services
For super specialty or multi-specialty hospitals, Carmine Communications offers step by step programs to build awareness around the hospital's core specialty and focus areas. These are tailor made campaigns specially crafted for each hospital which help showcase the hospitals facilities and infrastructure capability and talent to treat complex medical emergencies.

Key therapy area PR services For companies which depend on key therapeutic areas as business growth drivers, our teams can help devise and implement focused communication programs which help create awareness on specific therapies. Ranging from medical devices to pharmaceutics, over the years our teams have assisted companies in building awareness on various therapies related to neuro, spine, CVD, Bariatric surgery, orthopaedic, diabetes, oncology and many other specialties.

Key opinion leader building and management
We recognize that KOLs or 'thought leaders' have an important role to play as influencers. We also recognize the sensitivities involved in working alongside them, hence we have devised ways and means of engaging with them effectively within the code of conduct laid down by the industry. Our initiatives have helped enhance the profile of several KOLs while also creating new thought leaders in the industry.

FMHG brand communication services
In an era when every third advertisement screams health, fitness, wellness and prevention, it is becomes very crucial for health brands to communicate credibility. Building communication campaigns to drive brand credibility and create a receptive platform for band acceptance is what Carmine Communications specializes in. Our teams have the ability to the understanding complex medical benefits offered by your product and convert them into simple easy to understand messages and help you to deliver it.

Corporate reputation building and management
As corporate reputation experts we will help you establish your company's credentials as a scientific partner among doctors and patients alike. We will manage your corporate communication portfolio.
We will work with you to:
  • Develop a communication strategy for your company and
  • Deliver it in a systematic way.
This means that we will:
  • Help you formulate your key messages and create a plan to deliver them.
  • We will run a quality check on all your internal as well as external communication tools and suggest ways to improve them by benchmarking international standards.
  • We will work alongside your advertising agency or design agency to get the best out of them to meet these quality standards.
  • We will strategically publicize new developments within the company like expansion plans, investments and leadership in ways so that your customers and investors get to know you better.
 
Corporate social responsibility and sustainable PR
Being a part of the healthcare industry you probably already have a structured CSR programme to improve health and education in underserved communities. In which case we can help you leverage your good work to enhance your image. Better still we believe we can structure a PR campaign which may help you to communicate with the beneficiaries. Else we can help you put one together.

Advocacy and public affairs
Our senior level team has over three decades of combined experience in public affairs, government relations and advocacy efforts. We use our expertise within the government and healthcare landscapes to assist clients navigate complex issues in the areas of media relations, advocacy relations, medical relations and policy outreach.