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Banking & Finance

In the wake of the slowdown in the economy which has increased the risk of default and restructuring of loans which affects asset quality, experts in the sector have observed that implementation of stringent policies could prevent a sharp deterioration in asset quality.

It is also said that while financial inclusion will play a major role in the banking sector, mobile banking will emerge as the next 'technology leap' for Indian banks and they would put more emphasis on fee-based and non-interest income to show improved bottom-line.

We believe our services in PR will play an important role in promoting emerging tools like mobile banking. However we see a wider role played by PR in making affordable banking and finance services known to larger sections of the country. Our reach and percolation at grass root level across villages and towns in India puts us in a unique position to communicate your services to the rural masses.

Image Building and Corporate Reputation Management Services
Carmine communications as Reputation Managers will manage your corporate communication portfolio.
We will work with you to:
  • Develop a communication strategy for your company and
  • Deliver it in a systematic way.
This means that we will:
  • Help you formulate your key messages and create a plan to deliver them.
  • We will run a quality check on all your internal as well as external communication tools and suggest ways to improve them by benchmarking international standards.
  • We will work alongside your advertising agency or design agency to get the best out of them to meet these quality standards.

We will strategically publicize new developments within the company like expansion plans, investments and leadership in ways so that your customers and investors get to know you better

Financial Services and Products Communication
With the emphasis on fee based income services, Carmine Communications will work alongside you marketing teams to put together an effective communication strategy to launch new products and services ranging from wealth management, credit card services, treasury services, investment banking and advisory services. We will use our collective experience drawn from the best across sectors to develop creative and effective communication strategies to showcase the benefits of your products and services.

Key Opinion Leader Positioning
We recognize that KOLs or 'thought leaders' have an important role to play as influencers hence we have devised ways to build the profile of subject experts in the field and position them as key opinion leaders. We also develop means of engaging them effectively. Our initiatives have helped enhance the profile of several KOLs while also creating new thought leaders in the industry. This has worked very well for financial consultancy firms, advisory companies and leaders of the industry.

Advocacy and Public Affairs
Carmine Communications can help structure a systematic way of mobilizing opinion to attracting the attention of policy makers.