Through the rise & fall of various instant messaging platforms, WhatsApp & SMS marketing has aged like a fine wine. Short messages from a brand can approach many targets at once. From establishing interpersonal communication, establishing the brand's core Target Groups & enhancing the brand's connectivity with its audience could be named a few.

According to a survey, humans' average attention span lasts only from 8 to 12 seconds, in such times a carefully crafted message in less than 160 words proves to be an essential tool in converting a simple customer curiosity into a strong buying impulse.